Flexible operating model gives advertisers and agencies more control over how streaming TV gets run, with options for self-serve, co-managed, and managed service
WALNUT CREEK, Calif.--(BUSINESS WIRE)--Jamloop, the performance CTV platform built to connect streaming TV advertising to measurable business growth, today announced the launch of Co-Managed CTV. The new operating model pairs Jamloop’s media services—long trusted by brands and agencies—with its self-serve, CTV-first platform, giving performance marketers hands-on control while providing strategic expertise throughout campaign execution.
Performance marketers increasingly want greater control over streaming TV campaigns without having to become CTV experts. Traditional managed service can limit visibility into campaign decisions, while self-serve platforms can leave teams to navigate planning, optimization and budgeting decisions on their own. Co-Managed CTV bridges that gap, allowing advertisers to maintain ownership of campaign execution while leveraging Jamloop’s media expertise when and where they need it.
Combining Jamloop’s self-serve platform with the media expertise the company built through years of managed-service execution, Co-Managed CTV gives advertisers the flexibility to choose the level of support that best fits their resources and objectives—from fully self-serve to co-managed or fully managed campaigns.
“Most performance teams aren’t asking for self-serve. They’re asking for more control, more transparency, and a way to bring media closer to the business without taking on all the complexity themselves,” said Leif Welch, CEO of Jamloop. “Managed service shouldn’t feel like a black box. Self-serve shouldn’t feel like you’ve been left alone. We built Co-Managed CTV for how performance teams actually work.”
Co-Managed CTV is built for two audiences:
- Multi-location and franchise brands: Centralized control with localized execution—running campaigns across markets, ZIP codes, and locations, with measurement that ties spend to store visits, calls, appointments, and sales at the location level.
- Regional and independent agencies: A way to add CTV to what they already offer, with transparent reporting that holds up in front of clients and partner-friendly engagement models.
As business needs evolve, advertisers can easily move between service models without changing platforms.
“We’d used self-serve CTV tools before, and the problem was never the buttons. It was knowing whether the plan behind them was right,” said Kyle Mollison, Director of Marketing Services at VividFront. “With Jamloop, we run the campaigns ourselves, but we’ve got their media team to check our thinking on spend and market strategy. It lets us borrow their years of strategic expertise without having to dramatically upskill our team, all to the benefit of our clients.”
Welch continued: “For years, Jamloop has helped advertisers plan campaigns across hundreds of local markets, optimize budgets by market, and measure business outcomes through its managed service business. Co-Managed CTV brings that same expertise into a collaborative model for advertisers who want to manage campaigns themselves.”
Advertisers can learn more or request a demo from Jamloop.
About Jamloop
Jamloop is a performance CTV platform that connects streaming TV to real business growth—online and offline, from store visits and appointments to sales. Built for agencies, multi-location brands, and franchise systems that need to drive growth market by market, Jamloop helps advertisers plan, activate, optimize, and prove CTV impact with local precision.
The platform is built from the ground up with a proprietary bidder, transparent reporting, and access to premium inventory across 300+ national networks and 800+ local publishers. Advertisers can work with Jamloop through managed service, self-serve, or white-label solutions.
Contacts
Media Contact
Sara Serbanoiu
sserbanoiu@dbc-agency.com
