New integration will help employees connect their pay to Cash App during direct deposit election, supporting Cash App’s broader strategy to serve as the money app for modern earners
DISTRIBUTED-WORK-MODEL/OAKLAND, Calif.--(BUSINESS WIRE)--Cash App today announced a new partnership with Workday that will make it easier for eligible employees in the U.S. to select Cash App as their direct deposit destination through Workday’s Enhanced Direct Deposit experience.
As of October 1, Cash App will appear as a direct deposit option within Workday’s enhanced direct deposit election experience, helping employees quickly and securely route their paycheck into Cash App. Workday supports millions of employees across the U.S., giving Cash App an opportunity to meet customers at one of the most important moments in their financial lives: when and how they get paid.
“Employees increasingly expect their financial solutions to be simple, accessible, and integrated into their everyday lives,” said Meraj Mohammad, senior director strategic partnerships at Workday. “Through Workday’s Enhanced Direct Deposit experience, we make direct deposit updates more seamless while giving employees more choice in where they receive their pay.”
Cash App’s Modern Earner research shows that nationally only 65% of adult Modern Earners - freelancers, side-hustlers, content creators, and gig workers - receive a traditional ACH direct deposit to any bank account, underscoring how many people are managing income across multiple sources and platforms.1 By making it easier to route paycheck deposits into Cash App, the Workday integration helps Modern Earners manage their income streams in one place.
“Direct deposit is one of the clearest signals that customers see Cash App as more than a place to send and receive money,” said Morgan Kuntze, Global Head of Partnerships, Block. “By partnering with Workday, we’re making it easier for more people to bring their paycheck into Cash App and unlock tools that help them manage, save, spend, and access their money.”
This builds on Cash App’s ongoing investment in banking products designed for how people earn and manage money today. Cash App has continued to see strong engagement from customers who use the app as their primary banking platform. In Q2 2026, Cash App had 9.4 million Primary Banking Actives, up 17% year over year.2 The Workday integration is another step in Cash App’s strategy to make Cash App the money app for modern earners.
About Cash App
Cash App is the money app. Banking* on Cash App is easy: customers can receive paychecks early with direct deposit, spend money where Visa is accepted with a personalized Cash App Card, and grow their money with a separate savings balance - all without hidden fees. Customers can also create a unique $Cashtag to share with anyone to get paid fast, make purchases with Cash App Pay, trade stocks and buy and sell bitcoin**. With Afterpay***, customers can also pay over time in a way that best fits their financial needs through participating merchants or directly in the app. Download Cash App for free at cash.app/download.
*Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. Cash App Visa® Debit Flex Cards issued by Sutton Bank, Member FDIC, and The Bancorp Bank, N.A., pursuant to a license from Visa U.S.A. Inc. See terms and conditions for the Sutton prepaid card, Sutton debit flex card, and Bancorp debit flex card. See cash.app for more details. Direct Deposit provided by Cash App, a Block Inc. brand.
**Brokerage services provided by Cash App Investing LLC, member FINRA/SIPC, subsidiary of Block, Inc. Stablecoin, Bitcoin Map, and Lightning Network are not available to New York residents. Bitcoin services provided by Block, Inc. Bitcoin services are not licensable activity in all U.S. states and territories. Block, Inc. operates in New York as Block of Delaware and is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Investing and bitcoin are non-deposit, non-bank products that are not FDIC insured and involve risk, including monetary loss. Cash App Investing does not trade bitcoin and Block, Inc. is not a member of FINRA or SIPC. For additional information, see the Bitcoin and Cash App Investing disclosures.
***Afterpay is offered and managed through your Cash App account - no Afterpay account needed. Eligibility is based on several factors and is not guaranteed. Afterpay is not available in all states. Afterpay loans issued by First Electronic Bank, serviced by Square Capital, Inc. View state licenses.
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1 Block, Inc., The Modern Earner Economy: How Changes in Earning Are Reshaping Financial Services |
2 Block, Inc. Q2 2026 results. Primary Banking Actives are defined as Cash App accounts that either receive ACH inflows from earned wages, excluding tax refunds and ACH transfers, or spend at least $500 per month across Cash App. |
Contacts
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press@cash.app
