The new solution helps operators onboard brands, govern traffic, manage operations, and build sustainable RCS messaging at scale.
CHICAGO--(BUSINESS WIRE)--Global AI-first cloud communications platform Infobip today launched RCS BusinessOS, an end-to-end operating layer designed to help mobile operators launch, control, monetize, and operate RCS for Business without having to build the full commercial and operational stack themselves.
As RCS adoption continues to accelerate, operators are facing a new challenge: moving beyond channel enablement and building a scalable business around the service. With growing demand from brands and new opportunities in customer engagement, RCS is becoming an increasingly important revenue stream for telecom operators.
RCS BusinessOS is designed to help operators address that opportunity through four integrated layers supporting the full RCS lifecycle, which operators can adopt based on their individual needs:
- Enable: technical enablement, device provisioning, ecosystem integration, onboarding into the RCS ecosystem, and Android and iOS device coverage
- Control: network-level visibility, traffic governance, spam and fraud protection, and operational policy management
- Monetize: flexible monetization, supported by a CPaaS platform for operator use cases and different commercial go-to-market models
- Operate: managed services, operational support, agent onboarding, and lifecycle execution
By combining these capabilities into a single framework, Infobip aims to help operators accelerate time-to-market, simplify operational complexity, build new sustainable revenue streams, and offer businesses a trusted alternative to OTT channels.
“RCS is moving from early adoption to becoming a mainstream business messaging channel. For carriers, the challenge is no longer whether to support RCS, but how to operationalize it at scale,” said Dave Boddington, RCS Business Unit Head at Infobip. “RCS BusinessOS is designed to give operators a complete, production-ready operating model — from enablement through to monetization and day-to-day operations.”
According to Juniper Research, the number of RCS business messages is expected to exceed 485 billion globally by 2030, up from 125 billion in 2026, representing 286% growth and highlighting the rapidly expanding opportunity for operators to scale their RCS services.
Unlike fragmented market offerings focused on individual components such as an Entitlement Server, messaging infrastructure, or a MaaP management layer, Infobip positions RCS BusinessOS as a complete modular operating model spanning technical enablement, commercial execution, governance, and ongoing operational management. The platform is designed to help operators retain a central role in the evolving business messaging ecosystem while improving control over traffic, monetization, and customer onboarding.
“We’ve been working on RCS for the past 10 years, and our experience has shown us that successful implementation requires aligning multiple areas of expertise and significant operational heavy lifting. Seeing a solution like RCS BusinessOS bring together technology, operational capabilities, and expertise for operators is a real step forward. It can help established operators scale more efficiently, while giving those entering RCS today a much simpler path to getting started and turning RCS into a new major revenue stream,” said Alexandre Gavina, RCS Business Development Manager at Bouygues Telecom.
Infobip has worked with Google on RCS since 2018 and offers RCS connectivity across more than 70 countries globally, including Tier-1 US carriers. This RCS expertise is backed by Infobip’s broader global presence, local regulatory expertise, and established market relationships, helping operators accelerate onboarding and scale RCS deployments globally.
The launch further strengthens Infobip’s position in the RCS ecosystem, where the company has been recognized by Juniper Research for market presence and technical expertise and received multiple ROCCO awards for RCS innovation.
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and CTO Izabel Jelenić.
Recent recognitions include:
- Infobip ranked #16 in Fortune’s Europe’s Most Innovative Companies 2026 (June 2026), up from its inaugural #68 ranking in 2025.
- Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the fourth consecutive year. Positioned furthest for Completeness of Vision for the second time (May 2026)
- Infobip named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard (Feb 2026)
- Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
- Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
- Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
- Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
- Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
- Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
- Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
Contacts
For more information, contact:
Marcelo Nahime
Marcelo.Nahime@infobip.com
Bojana Mandić
Bojana.Mandic1@infobip.com
