Key Highlights:
- Everfit launched MacroSnap, an AI-powered meal scanner that integrates nutrition tracking directly into the coaching platform, marking the first step in Everfit’s vision to build a personal health operating system for the coaching industry, unifying nutrition, training, habits, and communication into a single AI powered, coach guided platform.
- MacroSnap uses AI to identify food items and calculate macronutrients from photos. Clients can snap a meal, scan a barcode, or photograph a nutrition label. Data appears on the coach's dashboard in real time.
- Clients log meals over 80% of the time. MacroSnap users are 3.4 times more likely to log meals than those using traditional tracking methods, helping them build better eating habits.
SAN FRANCISCO--(BUSINESS WIRE)--#everfit--Everfit, the leading fitness and wellness coaching platform, launched MacroSnap, its AI-powered meal scanner and macro tracker for coaches and clients.
MacroSnap uses Everfit’s artificial intelligence to identify food items and calculate macronutrients from photos. Clients can snap a meal, scan a product barcode, or submit a photo of a nutrition label to log macronutrients in seconds. For coaches, all client nutrition data appears in real time on their Everfit dashboard. For clients, nutrition tracking lives inside their coaching app rather than in a separate 3rd party tool.
Nutrition tracking has traditionally lived outside the coaching relationship. Clients use external apps while coaches manually sync data and track information separately. The fragmentation adds friction and another hurdle to prevent clients from succeeding in their fitness goals. MacroSnap solves this by bringing nutrition tracking into the Everfit ecosystem. Coaches get real-time nutrition data from their clients directly through the Everfit app without managing external integrations.
“Every company in fitness and wellness is trying to build some version of a personal health operating system right now, but most of them stop at generating insights and leave the consumer to figure out what to do with them. We think the real unlock is pairing that intelligence with a coach who turns it into action every day. MacroSnap is the first piece of connecting nutrition, training, habits, and communication into one place so coaches can do exactly that,” said Long Nguyen, Co-founder of Everfit.
The launch also reflects a broader shift taking place across health and wellness. People are gathering more signals about their bodies than ever before, sleep scores, workout metrics, lab panels, standalone food logs, but those signals rarely talk to each other and rarely tell someone what to actually do next. A wave of companies is now trying to solve this, an idea the industry has started calling a personal health operating system. Everfit believes the piece most of those efforts are missing is a person, not just more software. A coach who already knows a client's history and goals can turn a single data point into a specific instruction that same day, something a dashboard alone struggles to do. MacroSnap brings nutrition into that coach led system, sitting alongside the training, habit, and communication data that already live together on the Everfit platform.
The rise in modern fitness and wellness coaching continues to grow as more businesses seek to integrate digital nutrition tracking tools in their client relationships. Everfit’s product expansion opens access to a market that includes a globally projected $7.6 billion market (2026) in nutrition coaching and a projected $22 billion (2030) digital health coaching market.
Since launching, clients have repeatedly logged meals 80% of the time and are 3.4 more likely to log meals in the app after using MacroSnap. Early feedback from clients and coaches state how “MacroSnap cuts out more than half the time of logging food” and how they “used to weigh everything on a food scale. Now it's easy to log food.” The product integrates with Everfit's broader platform, which includes workout programming, habit tracking, and communication tools. Nutrition data logged through MacroSnap appears in real time on the coach's dashboard, enabling faster feedback on client progress.
Clients can start a free trial for MacroSnap offered at competitive pricing with no credit card required. MacroSnap is available now in the Everfit client app. Clients can learn more about MacroSnap on everfit.io/macrosnap and coaches can share MacroSnap with their clients through their custom referral link.
About Everfit
Everfit is the leading fitness and wellness coaching platform serving nutrition coaches, personal trainers, and habit specialists. The vertical AI platform offers tools for workout programming, nutrition coaching, client communication, and business automation. Everfit’s long term vision is to become the personal health operating system for the coaching industry, giving every coach a single AI powered platform to turn client data into daily action. Since 2019, Everfit has served over 300,000 coaches and 1.2M clients across 184 countries. The San Francisco based company is led by Co-founders Jonathan Wang and Long Nguyen.
Contacts
Media Contact:
Ray Wei
raywei@everfit.io
(925) 596-1308
