Elastic credits the recognition to its unified data architecture and focus on cutting the cost and complexity of observability at scale
SAN FRANCISCO--(BUSINESS WIRE)--Elastic (NYSE: ESTC), the Search AI Company, today announced that Gartner®, Inc. has named it a Leader in the Magic Quadrant™ for Observability Platforms for the third consecutive year. The evaluation was based on specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute. This recognition comes alongside the Gartner companion Critical Capabilities for Observability Platforms report where Elastic ranked first for three of the seven use cases evaluated.


"Observability teams are facing unprecedented software complexity as AI-powered development accelerates the pace of innovation. More code, more services, and more telemetry create new challenges for maintaining reliability and controlling costs, which is why organizations need observability platforms that help them investigate issues faster and operate more efficiently at scale," said Baha Azarmi, general manager, Observability at Elastic. "We believe Elastic's third consecutive recognition as a Leader reflects our commitment to delivering agentic observability at scale, combining efficiency, open standards, and AI-driven investigations powered by complete operational context so teams can identify and resolve issues faster."
We believe Elastic's placement reflects three areas of differentiation:
- OpenTelemetry integration: Organizations can standardize on OpenTelemetry using upstream SDKs and community collectors without sacrificing analytics depth or investigation capability on the other side — no schema translation, no conversion layer, and no reinstrumentation required.
- Market responsiveness: In our view, the observability market is shifting rapidly, and Elastic’s observability platform has evolved to keep pace. It now includes MCP support that lets customers connect Elastic's signals directly to any agent or AI harness they’re running today. Building on that foundation, Elastic is developing an autonomous SRE agent that can take action immediately when an incident fires, investigate the blast radius, form hypotheses, and surface a root cause using the telemetry stack customers already run. The AI SRE agent is expected to learn from every incident it encounters, becoming more specialized to each customer's environment over time. Elastic is uniquely positioned with the signal depth, query speed, and AI infrastructure needed to make autonomous investigation work at production.
- Business model: At the datastore level, Elasticsearch stores logs and traces up to 4x more efficiently than standard indexing, and its columnar metrics datastore is up to 2.5x more efficient than Prometheus. This storage savings doesn’t compromise speed, with increased logs query performance of up to 40% faster. Second, by consolidating those signals onto a single platform, teams share infrastructure, query language, and pipelines rather than maintaining siloed tooling for each discipline.
"Elastic has become PepsiCo’s gold standard for telemetry ingestion, correlation, and resolution velocity,” said Vinod Chilakalapudi, director of Observability at PepsiCo. “It now sets performance baselines across our observability ecosystem."
View a complimentary copy of the 2026 Magic Quadrant report to learn more about Elastic’s position within the report, here.
Additional Resources
- Learn more about Elastic Observability and our position in the Gartner Magic Quadrant in our blog: Elastic Named a Leader in the 2026 Gartner® Magic Quadrant™ for Observability Platforms
- Read the 2026 Gartner® Magic Quadrant™ for Observability Platforms
- Read the 2026 Gartner® Critical Capabilities for Observability Platforms
- Get started with Elastic Observability: elastic.co/observability
Gartner, Magic Quadrant for Observability Platforms, Padraig Byrne, Martin Caren, D.B. Cummings, Neil Young, 15 June 2026
Critical Capabilities for Observability Platforms, Martin Caren, Padraig Byrne, D.B. Cummings, Neil Young, July 16 2026
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Elastic
Elastic (NYSE: ESTC), the Search AI Company, integrates its deep expertise in search technology with artificial intelligence to help everyone transform all of their data into answers, actions, and outcomes. Elastic's Search AI Platform — the foundation for its search, observability, and security solutions — is used by thousands of companies, including more than 50% of the Fortune 500. Learn more at elastic.co.
Elastic and associated marks are trademarks or registered trademarks of elasticsearch B.V. and its subsidiaries. All other company and product names may be trademarks of their respective owners. The release and timing of any features or functionality described in this post remain at Elastic's sole discretion. Any features or functionality not currently available may not be delivered on time or at all
Contacts
Media Contact
Elastic PR
PR-team@elastic.co





