Best Buy Gamers launches in beta; builds on Best Buy gaming experiences, bringing personalized content, member benefits and new experiences together in one destination
MINNEAPOLIS--(BUSINESS WIRE)--Today Best Buy is launching Best Buy Gamers in beta, a new online destination that gives gaming fans a more personalized way to explore gaming content, the latest tech and gear, special offers and sweepstakes, experiences and more. And as part of the launch, Best Buy and IGN are partnering to bring gamers content right to the experience.
Gaming is one of the biggest ways people experience technology, entertainment and culture. Millions of gamers shop with Best Buy each year, not just for the latest tech, but to try and experience it in stores and get expert advice and support. Best Buy Gamers builds on those relationships with a destination designed around how gamers play and what they care about most.
“For many, gaming isn’t just about playing. It’s the excitement of following new launches, discovering what’s next and being part of the moments that bring gamers together,” said Patrick McGinnis, chief revenue officer at Best Buy. “For decades, Best Buy has been the destination for gamers, and Best Buy Gamers is another way we’re reaching more customers and bringing fans closer to the culture they love, from the lead-up to launch day to the hours spent playing at home.”
The free digital experience is available on BestBuy.com and the Best Buy App starting Oct. 20. As gamers share feedback while it’s testing in beta, Best Buy will continue adding features, content and benefits.
More ways to discover, play and connect
Best Buy Gamers is designed to make it easier for gamers to keep up with what’s next. Instead of searching across multiple places for news, reviews, preorders and deals, customers can find them in one experience that reflects their platforms and interests. Here’s what fans can expect from Best Buy Gamers starting Oct. 20:
- Expert content from IGN: Through its new partnership with IGN, Best Buy Gamers will feature special gaming reviews, articles and videos.
- Personalized profiles: Gamers can create a personal profile and select their favorite platforms and devices, the genres they follow and how they like to play.
- In-store gaming experience: This November, gamers will have the opportunity to experience Best Buy Gamers Beta live with the grand opening of a dedicated in-store gaming experience in Torrance, California. There, gamers can play the latest titles, get expert tips and attend events hosted in partnership with IGN.
- Event updates: Best Buy Gamers will feature Best Buy’s biggest gaming moments, including in store events like the upcoming late-night store openings to celebrate the Nov. 5 launch of The Legend of Zelda: Ocarina of Time and a League of Legends pop-up with Alienware and Team Liquid at the Best Buy store in Brooklyn.
- Gear, deals and member offers: Gamers can explore new gear to take their play to the next level, find deals on the hottest products and unlock exclusive offers for My Best Buy Plus™ and My Best Buy Total™ members.
Score big with sweepstakes and offers
Best Buy Gamers isn't just about following the action — it’s also about getting the chance to be part of it too. Through the experience, customers can enter special sweepstakes daily, including the chance to win an in-store speed run around a Best Buy 1. The sweepstakes run now through the end of November, and the winner will get two minutes to fill a shopping cart with products and take home all the items they grabbed.
To celebrate the launch, the first customers to create a profile will receive a $5 bonus reward.2
Disclaimers:
1NO PURCHASE NECESSARY. Ends 11:59 p.m. CT on 11/30/26. Open to legal residents of the 50 US/DC & PR, 18+. Grand Prize winner must travel January 13-15, 2027. See Official Rules for full details on eligibility requirements, how to enter, free method of entry, prize description and limitations. Void where prohibited.
2Offer valid from 10/20/26-12/31/26, limited to the first 200,000 signups, for My Best Buy™ members. Member must sign up for the Best Buy Gamers profile with their associated My Best Buy membership. Member must have an active My Best Buy™ account and be signed into their associated account before qualifying sign up is made. Bonus rewards are in the form of a promotional certificate. My Best Buy accounts with qualifying sign up will receive a promotional certificate in their My Best Buy account approximately 15 days after sign up. Offer is one-time use only. Promotional certificate will be valid for 30 days from issuance. Offer is nontransferable. Limit of one (1) $5 promotional certificate per member. A valid email address is required and must be linked your My Best Buy account to receive promotional certificate. Subject to My Best Buy Program Terms and Conditions of the program, which can be found at BestBuy.com/MyBestBuyTerms.
Contacts
Media Contact
Anthony Aleman
Press@bestbuy.com
