Company Formally Transitions from Rural Media Group to RFD Network, Unveiling First New Logo in More Than 25 Years and Accelerating Investment in Original Programming
NASHVILLE, Tenn.--(BUSINESS WIRE)--RFD Network today announced a major evolution of its business and brand, formally transitioning from Rural Media Group to RFD Network and introducing a modernized visual identity built for a multi-platform media environment. The change reflects the company’s shift from a primarily distribution-led operation to a content-first network centered on original rural programming across television, streaming, digital, and audio.
Led by Gatsby Gottsch Solheim and Raquel Gottsch Koehler, RFD Network now unifies its core platforms - RFD-TV (linear), RFD+ (streaming), Rural Radio on SiriusXM, podcasts, and digital properties - under a single network brand. The alignment supports expanded investment in original content while building on RFD-TV's reach and long-standing relationship with rural audiences across the United States.
“This evolution is about honoring our roots while investing in the content needed to serve the next generation of farmers and ranchers and the challenges ahead,” said Gatsby Gottsch Solheim, co-owner and Chief Financial and Legal Officer. “Our television programming has long served the people who work every day to feed and fuel our world. Today, we are expanding that focus to better serve the one in five Americans who identify as rural and are often overlooked by national media. By strengthening our platforms and making our programming easier to discover across every screen, we’re ensuring rural stories remain accessible, relevant, and visible, no matter how or where audiences choose to watch.”
Across its portfolio, RFD Network delivers programming spanning agriculture, food, music, travel, and ministry, reaching more than 50 million households with live news, lifestyle and entertainment programming, and original series.
In 2025, RFD-TV expanded its footprint by becoming an official broadcast partner of Major League Fishing, extending the network’s presence in live sports and outdoor culture.
A Refreshed Brand and Visual Identity Rooted in History
As part of this evolution, RFD Network completed a comprehensive visual identity update, including new logos for RFD Network, RFD-TV, RFD+, and Rural Radio on SiriusXM. The refreshed system is designed to work seamlessly across broadcast, streaming, social, and digital environments.
The updated RFD-TV logo honors the company’s heritage while signaling its future. The iconic windmill remains, while a simplified, contemporary design moves beyond the visual language of towers and dishes to reflect a brand focused on creating content rather than just distributing it.
“Our father designed the original logo to reflect who we were when the company first launched more than 25 years ago,” said Raquel Gottsch Koehler, co-owner and Chief Marketing and Creative Officer. “That logo with the windmill has always stood for the people and communities we serve, so keeping it was deeply important to us. This new visual identity carries that foundation forward and reflects where we’re headed and the kind of thoughtful, authentic programming we’re committed to creating for the next generation.”
RFD-TV Now Transitions to RFD+
A key component of the company’s growth strategy is the evolution of RFD-TV Now into RFD+, the network’s streaming destination for live and on-demand programming.
RFD+ extends the reach of RFD Network’s content across connected devices, offering agriculture and equine programming, rural lifestyle and food series, music, live events, and family-friendly entertainment. New original music programming produced from the Fort Worth Stockyards will begin rolling out in May, further expanding the platform’s offering.
RFD Originals and RFD Studios
In 2026, RFD Network will expand its original programming through RFD Studios, the home of RFD Originals. Programming produced or co-produced through RFD Studios will be exclusive to RFD Network platforms.
RFD Studios operates from physical production centers in Nashville at RFD Studios: Music Row and at RFD Studios: Auction Barn in the historic Fort Worth Stockyards. These facilities support an expanded slate of lifestyle, food, music, and unscripted series, including Twisted Skillet and additional music-focused originals entering production in May.
“Original programming sits at the core of how we’re growing the network,” said Raquel Gottsch Koehler, co-owner and Chief Marketing and Creative Officer. “Controlling our studios allows us to produce in-house, collaborate directly with talent, and develop shows specifically for our platforms. It gives us greater flexibility and a stronger foundation for long-term growth.”
RFD Network is also expanding its audio portfolio following the launch of its first original podcast, Dirt Diaries, with additional audio projects planned for 2026 tied to established franchises and on-air talent.
RFD News: A Daily Destination for Rural Audiences
RFD Network continues to be anchored by RFD News, the umbrella for its live news and market coverage, including Market Day Report, Rural Evening News, and Cow Guy Close. Produced from RFD Studios: Music Row, these programs deliver 6+ hours of live news with timely information that audiences rely on every day.
Together with the network’s original programming, RFD News reinforces RFD Network’s role as a trusted, daily destination for rural audiences nationwide.
About RFD Network
RFD Network is an independent, family-owned, multi-platform media company dedicated to authentic rural storytelling. The network reaches more than 50 million nationwide through its portfolio of television, streaming, digital, and audio brands, including RFD-TV, RFD+, and Rural Radio on SiriusXM.
Built on a foundation of trusted live rural news, market coverage, and original programming, the RFD Network delivers content rooted in agriculture, food, music, work, and rural community life. The company is focused on a content-first strategy that supports original storytelling, digital growth, and direct engagement with rural audiences across platforms.
Headquartered in Nashville with production studios in the Fort Worth Stockyards, the RFD Network serves viewers, listeners, and advertising partners through a brand-safe, highly engaged rural media environment.
Contacts
Jennifer St. Clair
Jennifer@hellostclair.com
