Snowflake Expands Role in Enterprise AI Readiness

Organizations strengthen trusted data foundations, optimize operations and support AI initiatives through Snowflake ecosystems, ISG Provider Lens® report says

STAMFORD, Conn.--(BUSINESS WIRE)--$III #AI--Enterprises are increasingly using the Snowflake data platform as a central coordination layer for secure data access, collaboration and AI-enabled business operations, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.



The 2026 ISG Provider Lens® global Snowflake Ecosystem Partners report finds that Snowflake is evolving from a cloud-native data warehouse into an enterprise environment for AI operationalization. Enterprises increasingly view it as a tool to support trusted data use across distributed environments while addressing architectural complexity, interoperability requirements and the need for AI-ready data foundations. As organizations pursue measurable outcomes from data investments, Snowflake is becoming a key part of broader modernization strategies focused on operational effectiveness and business value.

“Snowflake is becoming less a destination for enterprise data than a system for making data usable across the business,” said Steve Hall, chief AI officer, ISG. “Organizations are discovering that the real challenge is not storing information at scale but creating the trust, context and accessibility needed to turn data into consistent decisions and AI-enabled actions.”

Many enterprises are pursuing controlled modernization strategies with Snowflake that reduce operational disruption and maintain existing reporting structures and business processes. Especially in regulated industries, organizations are migrating workloads from legacy environments using Snowflake’s separation of compute and storage and its alignment with familiar reporting models. These approaches to modernization preserve auditability and continuity. As the migrations mature, enterprises are concentrating on optimization, efficiency and broader data usability.

Enterprises are also prioritizing AI-ready data environments that support decision-making and scalable analytics. They recognize that successful AI initiatives depend on strong data foundations, metadata management and visible operations. To support these objectives, enterprises are adopting Snowflake capabilities for secure data sharing, data observability and controlled access while embedding lineage management and policy enforcement. These measures improve security and data quality to support responsible AI adoption.

Snowflake increasingly serves as a data consumption and collaboration layer within multi-platform operating models. Rather than consolidating on a single platform, enterprises are using Snowflake along with other data and analytics platforms to support secure data sharing, operational reporting and analytics. This trend requires interoperable frameworks, seamless data movement and coordinated management across fragmented environments. To manage costs, companies are implementing workload optimization, warehouse right-sizing and continuous performance monitoring within Snowflake environments, ISG says.

“Many enterprises now operate in environments where no single platform controls the whole data landscape,” said Gowtham Sampath, ISG principal analyst and lead author of the report. “The Snowflake ecosystem is addressing the need to connect platforms, establish a common business context and make AI outcomes repeatable across complex operating environments.”

The report also explores other trends in the Snowflake ecosystem, including rising interest in conversational analytics and growing use of automation to improve platform performance and resource utilization.

For more insights into enterprise challenges relevant to the Snowflake ecosystem, along with ISG’s advice for addressing them, see the ISG Provider Lens Focal Points briefing here.

The report evaluates the capabilities of 33 providers across two quadrants: Modernization and AI/ML Enablement Services and Managed Data and Optimization Services.

The report names Accenture, Capgemini, Cognizant, DXC Technology, EY, HCLTech, Hexaware, Infosys, LTM, NTT DATA, Slalom, TCS and Tredence as Leaders in both quadrants.

In addition, Genpact and phData are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.

In the area of customer experience, Hexaware is named the global ISG CX Star Performer for 2026 among Snowflake ecosystem providers. Hexaware earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.

Customized versions of the report are available from EY, Hexaware and Tredence.

The 2026 ISG Provider Lens global Snowflake Ecosystem Partners report is available to subscribers or for one-time purchase on this webpage.

About ISG

ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.


Contacts

Press Contacts:
Laura Hupprich, ISG
+1 203-517-3132
laura.hupprich@isg-one.com

Erik Arvidson, Matter Communications for ISG
+1 978-518-4542
isg@matternow.com